Since the revamping of the algorithm that selects what users see in their News Feed, there has been a significant amount of backlash from brands claiming users are not seeing their posts. While it has always been the case that not all page posts will be displayed to all users, many feel that the new algorithm makes this more likely to happen. The Edge Rank Algorithm sorts the stories that users see on a variety of factors with the overall goal being that users are seeing the content they are most likely to interact with.
Facebook is now addressing this concern by allowing users to select to turn on page notifications. In doing so it will ensure that the users will see all content posted by the selected page. Facebook confirmed the new change in a statement provided to insidefacebook.com.
“We are currently rolling out the ability for people to receive notifications from specific pages, friends or public figures that they are connected to. This feature will help people keep up with the people and things that they care about most.”
